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2023 Mooekiss Founded in China

2023.08 Mooekiss was born in Hangzhou, China

2024.02 Offline sales channels launched

2024.04 Monthly sales on TikTok in China exceeded 26 million yuan (approximately 500 million yen)

2024.05 Entry into overseas markets begins. Received the CBE "Cosmetic Brand Excellence Award."

2024.06 YMS selected as "2024 Annual Trend Brand" 2024.11 Won the "New Brand of the Year" award at the China International Advertising Festival and Makeup Brand Ecological Conference

December 2024: Selected as a recommended brand in the Cosmetics Annual Report. First cosmetic brand to enter the top 5 on TikTok (China).

2025.01 Monthly sales exceeded 50 million yuan (approximately 1 billion yen)

Every moment

It's the moment when inspiration shines and the light rhythm that changes your life from the heart.

New Outstanding

It's the trend of colors brought about by fast fashion, and the excitement and novelty that comes from makeup every time.

Makeup Creation

Easy to master and made for you — every touch is your own art


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